If I had more time, I would write a shorter letter.

Mark Twain

Great rhetoric has never been about how many words one can fill the air with, it’s always been about how clean and uncluttered and lean an idea can be articulated. It’s always been the short, crisp parable that has infinite layers of meaning that knocks around your head for days. The idea that you have to go on and on to prove that you’re smart, it’s relatively new and stupid. 

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