I may be late to the party but, Andy Stanley has written a must-read book for leader/communicators who want to maximize the adhesiveness of their vision! I highly recommend this book! The book itself is only 74 pages, so it is a very quick read. Here are a few of my own take aways.
One of the greatest challenges is making vision stick. Vision doesn’t have much adhesive (12).
To get people to sit still long enough to understand your vision is hard enough. But to get them to actually organize their lives around it is supremely difficult.
The urgent and legitimate needs of today quickly erase our commitment to the what could be of tomorrow (15-16).
It’s the leader’s responsibility to ensure that people understand and embrace the vision of the organization (17).
5 things you can do to increase the adhesiveness of your vision …
- State the vision simply.
- Cast the vision convincingly.
- Repeat the vision regularly.
- Celebrate the vision systematically.
- Embrace the vision personally.
If your vision is going to stick in people’s minds, it must be memorable. […] People don’t remember or embrace paragraphs. They remember and embrace sentences (19). […] And, If the vision is too complicated, nothing changes (23).
Leaders must define the problem, offer a solution, and present a reason for the solution.
Every vision is a solution to a problem (25).
Buy-in by others hinges on your ability to convince them you are offering a solution to a problem they are convinced needs to be solved (26).
A leader points the way to a solution and gives a compelling reason why something must be done now (30).
As committed as I am to the idea of casting vision on a regular basis, sometimes I feel a bit guilty. I like I’m repeating myself (35).
The repetition is an essential component of vision-casting.
Celebrating a win incarnates the vision, bringing clarity in a way that words cannot. (40)
Your willingness to embody the vision of your organization will have a direct impact on your credibility as a leader. Living out the vision establishes credibility and makes you a leader worth following. When people are convinced the vision has stuck with you, it is easier for them to make the effort to stick with the vision (47).
If God has given you a picture of what could and should be, embrace it fully and refuse to allow the busyness and urgency of life to distract you. […] Seeing a vision become a reality requires more than a single burst of energy or creativity. It requires daily attention. Daily commitment (72-73).